The Patty McNally Marketing Strategy
I take pride in handling every client and transaction with respect and care. I am qualified and
client service oriented, with long Lake of the Ozarks experience and with extensive market
knowledge. My approach to marketing your property is multifaceted:
Web Marketing has become the most important! I am partnered with Point 2 Agent,
syndicating all of my listings with over 35 syndication partners, displaying listings on over 300
Research shows that over 80% of buyers preview homes online today, both
before and after contacting a real estate agent. I cater to that ever growing market with links
to strong real estate marketing sites including the lake’s Multiple Listing Service and a superior
program on Realtor.com. I also use social media tools, like facebook, to connect buyers to sellers.
Creative Descriptions—My listings are standouts, both in the MLS and online, with custom
property descriptions and enhanced photo coverage. My carefully filmed virtual tour is one
of the most effective online marketing tools.
Signage is an important element of my marketing program. Individual properties feature my
signage roadside and, where appropriate, lakefront.
I focus on the three primary factors of interest to buyers: condition, location, and price.
I encourage my client sellers to view their property through a buyer’s eyes and address the
two manageable variables - price and condition. With my expert help, sellers are able to
position themselves in the marketplace for a sale in an optimum timeframe for the highest
My reputation with my associates throughout the lake area is key to successful transactions.
Other agents like my concise, straightforward, non-confrontational style of negotiation. They
feel very comfortable showing my listings, knowing that if a contract results, we will work
together to attain positive results for both buyer and seller.
I look forward to helping you reach your real estate goals!